World In Progress
The task was to direct three short films for Lloyd’s announcing the main global challenges of insurance for the next 30 years.
As one of the oldest insurance institutions in the world, Lloyd’s sees itself as a leaders in innovations, underwriting the risk of progress. Aerial footage was shot on three locations (Busan in South Korea, Lanarkshire in Scotland, and Ocala in Florida) to visualise each of the films’ topics: Cities, Energy and Technology. The script was written by Pentagram in London and voiced by the English actor Gina McKee.
DATE
- 2018
DIRECTED BY
- Tapio Snellman
AGENCY
- Pentagram London
- Naresh Ramchandani
PRODUCTION
- Taylor Made Media
- Sophie Taylor
VOICE OVER
- Gina McKee
CLIENT
- Lloyd's Market